Who is Joe Wicks?
Joe Wicks is a British fitness coach, author, and television personality who has revolutionized the way people approach health and wellness. Born on September 21, 1985, in Epsom, Surrey, England, he grew up on a council estate in a working-class family. His mother, Raquel Mosquera, worked as a social worker and brought Spanish and Italian heritage to the family, while his father, Gary Wicks, worked as a roofer but struggled with addiction throughout Joe’s childhood.
These early experiences shaped Joe’s understanding of mental and physical wellbeing. Rather than letting his challenging upbringing define him negatively, he channeled those experiences into a passion for helping others achieve healthier, happier lives through fitness and nutrition.
Education and the Road to Becoming The Body Coach
After completing his secondary education, Joe Wicks pursued Sports Science at St Mary’s University in Twickenham. Initially, he envisioned himself becoming a PE teacher, but during his studies, he realized that traditional classroom teaching wasn’t the path he wanted to follow. Instead, he qualified as a personal fitness instructor and decided to forge his own unique route in the fitness industry.
Starting around 2009, he began working as a personal trainer in London gyms. Those early years were far from glamorous. He ran early morning bootcamps in Richmond, often showing up to sessions where nobody attended. He would distribute flyers at train stations, trying to attract clients one by one. Financial struggles and constant rejections became part of his daily reality, but he refused to give up on his dream.
The Birth of The Body Coach Brand
Everything changed in 2014 when Joe Wicks started posting 15-second recipe videos on social media. These quick, energetic clips showed people how to prepare healthy meals without spending hours in the kitchen. The concept was simple yet revolutionary: nutritious food could be fast, affordable, and delicious.
This approach led to the creation of his signature “#LeanIn15” brand, focusing on 15-minute meals and workouts. His High Intensity Interval Training (HIIT) workouts became incredibly popular because they delivered results without requiring gym memberships or expensive equipment. People could transform their bodies and health from the comfort of their homes.
Joe Wicks YouTube Success and Digital Presence
The Joe Wicks YouTube channel quickly became a phenomenon. His first video garnered over 6 million views, and the channel has since accumulated over 282 million views with 2.7 million subscribers. His energetic personality, genuine enthusiasm, and accessible approach resonated with people of all ages and fitness levels.
On Instagram, he built a massive following of over 4.7 million followers who tune in daily for inspiration, joe wicks recipes, and motivational content. His digital presence transformed him from a struggling personal trainer into an international fitness icon.
Popular Joe Wicks Recipes and Cookbooks
One of the reasons behind his phenomenal success is his approach to nutrition. Joe Wicks recipes are designed to be simple, quick, and genuinely tasty. His first cookbook, “Lean in 15,” published in 2015, sold over 900,000 copies and struck a chord with people tired of complicated diet plans.
Among his most searched recipes is the joe wicks chicken pie, which exemplifies his philosophy of making comfort food healthier without sacrificing flavor. Across multiple cookbook titles, he has sold over 5 million copies, proving that healthy eating doesn’t have to be boring or time-consuming.
His recipes focus on balanced macronutrients, lean proteins, healthy fats, and plenty of vegetables, all prepared in ways that fit into busy modern lifestyles.
Joe Wicks Workout Programs and The Body Coach App
Beyond recipes, the joe wicks workout programs have transformed countless lives. His “90 Day Plan” consists of three phases: Shift, Shape, and Sustain. Each phase offers personalized workout and meal programs tailored to individual goals, whether that’s weight loss, muscle building, or simply maintaining a healthy lifestyle.
In 2020, he launched the joe wicks app, an award-winning fitness platform that brings his training philosophy directly to users’ smartphones. The app offers personalized nutrition and fitness plans, making professional coaching accessible to anyone with a mobile device.
Joe Wicks for Seniors and Inclusive Fitness
Recognizing that fitness should be accessible to everyone, Joe Wicks created specialized content for older adults. The joe wicks seniors programs and joe wicks senior workout routines are specifically designed for people who need lower-impact exercises. These joe wicks for seniors sessions maintain the same energetic, positive approach but adapt movements to suit different mobility levels and physical capabilities.
This inclusive approach demonstrates his genuine commitment to helping people of all ages achieve better health and happiness.
PE with Joe: The Pandemic Phenomenon
When the COVID-19 pandemic hit in March 2020, schools closed and families found themselves confined to their homes. Joe Wicks responded by launching daily live workouts on his YouTube channel, creating what became known as “PE with Joe.”
The first joe wicks workout stream aired on March 23, 2020, and the series continued until March 5, 2021. These sessions were designed to keep children and families active during lockdown, providing structure, fun, and physical activity during an incredibly challenging time.
The impact was extraordinary. In the first eight weeks alone, the streams received over 60 million views. On March 24, 2020, he achieved a Guinness World Record with over 950,000 concurrent viewers tuning in simultaneously, making it the most-viewed fitness workout live stream in history.
Rather than profiting from this success, he donated over £150,000 in earnings to NHS Charities Together and raised an additional £200,000 through branded T-shirt sales. His generosity and dedication during the pandemic cemented his status as “PE teacher to the nation.”
Joe Wicks Dragons Den Appearance
In January 2025, Joe Wicks joined Dragons Den as a guest investor, bringing his business acumen and fitness expertise to the popular BBC show. The joe wicks dragons den appearance showcased a different side of his personality, demonstrating his sharp business mind and his passion for supporting entrepreneurs in the health and wellness sector.
This television role added another dimension to his already impressive media career.
Television and Media Career
Joe’s television journey began in 2012 when he appeared as a contestant on Channel 4’s “The Bank Job.” By 2016, he was presenting his own show, “Joe Wicks: The Body Coach,” also on Channel 4. He became a regular face on popular programs like Saturday Kitchen and This Morning, where his infectious energy and practical advice won over audiences.
In October 2025, Channel 4 aired a documentary titled “Joe Wicks: Licensed to Kill,” offering viewers an intimate look at his life and mission. He has also appeared on Apple Fitness+ and continues to expand his media presence across various platforms.
Honors and Recognition
Joe Wicks’s contributions to public health and fitness have been officially recognized. In 2020, he was awarded an MBE (Member of the Order of the British Empire) in the Birthday Honours for his services to fitness and charity during the pandemic.
His accolades include the Broadcasting Press Guild Jury Prize in 2021 for “PE with Joe,” a Gold Blue Peter Badge for his charity work, and honorary degrees from both St Mary’s University, Twickenham (2022) and Loughborough University (2024).
These honors reflect not just his fitness expertise but his genuine impact on communities and his dedication to making the world healthier.
Charitable Work and Giving Back
Philanthropy runs deep in Joe’s mission. In November 2020, he completed a grueling 24-hour workout challenge that raised over £2 million for Children in Need. In June 2021, he became Patron of The Amber Foundation, a charity supporting homeless young people.
Through the Body Coach Foundation, he regularly donates fitness equipment to schools and community centers, ensuring that children from all backgrounds have access to the resources they need to stay active and healthy.
Joe Wicks Net Worth and Business Success
Many people wonder about joe wicks net worth given his remarkable success. While exact figures vary, estimates suggest how much is joe wicks worth falls in the range of £15-20 million. This wealth comes from multiple income streams: cookbook sales, his app subscriptions, television appearances, brand partnerships, and his range of kitchenware launched in 2018.
In December 2025, he signed with WME (William Morris Endeavor) for representation, signaling even greater business opportunities ahead. His website, thebodycoach.com, continues to sell fitness plans and products to a global audience.
The question of how much is joe wicks worth isn’t just about money; it’s about the value he has created for millions of people who have transformed their lives through his programs.
Joe Wicks Wife and Family Life
Joe Wicks wife is Rosie Jones, a former glamour model. The couple married and have built a beautiful family together, often sharing glimpses of their family life on social media. His role as a father has influenced his content, particularly his focus on family fitness and children’s wellbeing.
While he maintains some privacy around his personal life, his authenticity and willingness to share both struggles and triumphs have endeared him to his audience.
Where Does Joe Wicks Live?
Those curious about where does joe wicks live will find that he resides in the United Kingdom with his family. While he keeps the exact details of his home private for security and privacy reasons, he has shared that his living space includes a home gym and kitchen where he films much of his content.
Joe Wicks Brother and Family Questions
There’s often confusion online with people asking: is pete wicks related to joe wicks? Are pete and joe wicks related? Is pete wicks joe wicks brother? The answer to all these questions is no. Pete Wicks, known from “The Only Way Is Essex,” is not related to Joe Wicks. They simply share the same surname.
Questions like who is joe wicks brother, does joe wicks have a brother, are joe and pete wicks related, is joe wicks and pete wicks related, and are pete wicks and joe wicks related all stem from this confusion. While Joe does have siblings, Pete Wicks is not one of them.
The Joe Wicks Killer Bar and Nutrition Products
Among his product lines, the joe wicks killer bar has become a popular snack option for people following his nutrition plans. These protein bars are designed to provide sustained energy without the sugar crashes associated with typical snack bars, fitting perfectly into his philosophy of balanced nutrition.
Joe Wicks Documentary: Licensed to Kill
The joe wicks documentary “Licensed to Kill,” which aired in October 2025 on Channel 4, provided unprecedented access to his life, mission, and the challenges he’s overcome. The documentary explored his childhood traumas, his father’s struggles with addiction, and how these experiences fueled his determination to help others live better lives.
How Old is Joe Wicks?
For those wondering how old is joe wicks, he was born in 1985, making him currently in his late thirties. Despite building an empire in a relatively short time, he shows no signs of slowing down.
Philosophy and Approach to Fitness
What sets Joe apart is his philosophy that fitness should be accessible and enjoyable for everyone, regardless of age, ability, or budget. He focuses on simple, sustainable lifestyle changes rather than restrictive diets or punishing exercise regimens.
His message emphasizes positive energy, encouragement, and the power of self-belief. He genuinely believes that everyone deserves to feel good in their bodies and that small, consistent changes lead to lasting transformation.
His mission remains clear: help the world get fitter, healthier, and happier, one workout and one meal at a time.
Current Projects and Continuing Influence
Joe Wicks continues to expand his presence across television, digital content, and live events. Named YouTube’s number one trending and breakout creator, his influence shows no signs of waning. He has developed an animated children’s fitness series called “Activate,” designed to encourage kids to move more in an age of increasing screen time.
As someone considered the “PE teacher to the nation” in the UK, his advocacy for children’s wellbeing and family fitness remains at the heart of everything he does.
The Lasting Impact of The Body Coach
From distributing flyers at train stations to achieving Guinness World Records, Joe Wicks’s journey embodies the power of perseverance, authenticity, and genuine care for others. He transformed personal struggles into a mission that has touched millions of lives worldwide.
Whether people are searching for quick healthy recipes, effective home workouts, or simply inspiration to start their fitness journey, Joe Wicks has proven that transformation is possible for everyone. His story reminds us that where we start doesn’t determine where we finish, and that helping others along the way makes success even more meaningful.
Also Read: Myprotein Your Complete Guide to the UK’s Leading Sports Nutrition Brand
